Addressing the members and students at the Gyan Haksar - M. Gopalakrishnan Memorial Lecture organized every year by the Department of Public Relations, Stella Maris College and the Public Relations Society of India, Chennai Chapter, on 5th March 2014, Kiruba Shankar, CEO of Business Blogging, a Consultancy Firm helping various businesses to grow by effectively leveraging the huge business potential that can be tapped through Social Media networking, said: “If you don't know how to promote yourself online, then you have no business promoting other brands!” - and that “the secret lies in developing good digital PR”! Also an author, columnist and speaker of repute, Kiruba Shankar must have left many among the audience wondering, at the end of his speech, whether they have really mastered the art of digital communication adequately enough to make a mark in their profession!

PRSI Chennai Chapter had a two-in-one programme to celebrate the National PR Day with two key speakers. V.S. Ramana, Past Chairman, PRSI Chennai and S. Viswanathan, eminent Journalist and Publisher of Industrial Economist. Daniel T. Dass, Past Chairman, Chennai Chapter set the mood for the evening presenting the PR Code of Ethics.

S. Viswanathan, who was the Chief Guest on the occasion of National PR Meet, said he had ‘special feelings and nostalgia, being there with the PR professionals, as he had been one of the earliest members of PRSI, and had worked closely with Baratan and others. He recalled how they had travelled together to Trichy to ‘carry the message of PRSI’ about 40 to 50 years ago. He was also associated with other professional bodies like the Advertising Club, Printers Association and the Press Club but PRSI was ‘particularly special’ because he was about to plunge into publishing business and he realized that the one major tool that was essential for him was PR.

Introducing Rahool Saksena, who addressed the PRSI Chennai Chapter members at its regular meeting held on 15th May 2014, Dr. K. Sundari, Vice Chairperson raised our anticipation on what he is going to talk about with such an unusual topic. She said Rahool Saksena “transforms every day mediums and material into unexpected art forms” and that this quest for transformation creates a rock solid foundation for multiple possibilities and that he could be seen as one who “takes principle of change to the next level and sparks the change”. She said it is his calling to engage and inspire. As the speaker began his presentation, it was quite evident that here was someone who was giving art a whole new dimension.