Integrity, Transparency, Competence
In a sector as disorganised and indisciplined as Realty, can business be conducted on principled ways? "Yes", averred Mr Suresh Reddy, Director, Hannu Reddy Realty. Trained employees are at the centre of such business practices. Years ago, Hannu Reddy had set up systems and schemes to recognise performers among employees. Customer satisfaction is sought on the basis of satisfied employees.
High degree of discipline is enforced in brand compliance, including the exact shade of red-even the complimentary umbrella is that colour.

The Murugappa brand story
" Murugappa was built on the bedrock of values and governance", said Mrs D Vijayalakshmi, Sr Asst Vice-President, Group Corporate Communications. A Rs 9 billion conglomerate, the Murugappa Group has 28 different  businesses ith over 35,000 employees, nine listed companies and a global presence.
In 2009 a  Brand Review was done. A new identity was conceived, represented by a refreshed logo and a shift to an aggressive red, from a sedate blue. Each company in the Murugappa group devices its own individual strategy for publicity, promotion of its products and brand building, benefiting from the umbrella branding. To support synergy, best practices adopted by the respective companies are communicated to group companies.
Every year the Murugappa group participates in the Madras Week Celebrations during August. The Engineering Quiz on "Engineers Day" (birthday of Sir Visveswaraiya) is an event identified with Murugappa Group. The Group is also showcased during the annual Music festival, besides TV presence around popular high visibility events such as cricket. Unknown to the outside world, the Group has some impactful practices in employee engagement in practice for a long time.

Innovation the key
"Innovation is the process of turning ideas into manufacturing and marketable form "
-  the  success slogan of Tamil Nadu Newsprint and Papers limited (TNPL)  was echoed by Mr A S Matharu, Executive Director (Marketing), TNPL, Chennai.
In his address to members of the PRSI Chennai Chapter. held during June 2018, he said TNPL is the maker of bagasse based eco friendly paper and most of manufacturing units are located around sugarcane industries in Tamil Nadu, The bye products of the sugarcane, namely bagasse is obtained from these sugar factories, which results in cost benefits. Mr Matharu, with his rich international experience of over two and half decades in Europe, especially in Italy had brought in innovations in TNPL.
Updating technology and updated machinery has helped TNPL to cater to a global market. Mr Matharu showed how, to be successful especially in the global competition, innovation is the key factor for the success.